Just Because

Sometimes people do nice things. Really nice things. 

About 18 months ago I caught up with an old friend I used to work with. He said he and his wife had an idea for a special event and were we interested in helping out with the planning.

Turns out that special event was to take a bunch of their family and friends on an island holiday for 4 days of fun activities, fabulous food, entertainment and relaxing indulgence. And when I say a bunch of people, I mean about 50.

Why? Well, just because. Just because life's too short to need a reason to catch up with your loved ones. Just because they could, and why not. 

So of course we would love to help out. It's once in a lifetime that someone would ask that. They decided on the luxurious 5 star Hayman Island in the Whitsundays for the location. It was picture perfect, with its inky blue waters and sandy white beaches. 

We called the event "Just Because", because it really did capture the essence of it all.

It took 18 months to plan and we had a few hiccups along the way, mainly the damage caused by Cyclone Yasi cancelled our original date and it had to be put back another 6 months, but in the end we got there.

We did the organising and branding (more on that later), but their aim was just for everyone to have a good time and enjoy being together. And they did...a bunch of people who were genuinely grateful and happy to be there.